Scheinberg Relief Fund Helps Crossroads Respond to COVID-19

The Scheinberg Relief Fund have donated £100,000 to Crossroads to help the charity with it's COVID-19 response. 

The donation will be used to cover the cost of 300 care support hours for our elderly service users, which have arisen due to the COVID-19 emergency. We hope that many of these care hours will provide support and encouragement to the elderly to enable them to return to their normal caring roles whilst navigating our new way of life. The funds will also be used to purchase essential PPE for our carer support workers over the next six months. PPE will enable us to ensure the safety of our staff and service users whilst delivering essential home care services in the community.

Mark Scheinberg is an Israeli-Canadian businessman and investor with investments in various sectors including real estate and luxury hospitality. In response to the COVID-19 pandemic, Mark Scheinberg, and his family, established a $50M relief fund to support organisations and initiatives that are tackling the direct impact of the virus on vulnerable individuals and the societies they live in. The Scheinberg Relief Fund is targeting its support in locations where Mark’s investment business, Mohari Hospitality, has a presence or where the family has a personal connection. The four categories the fund will support are Equipment and Supplies, Food Insecurity, the Elderly and Animal Welfare. Donations have already been made to initiatives and charities matching those criteria in Canada, Costa Rica, Cyprus, Isle of Man, Israel, South Africa, Spain, the UK, the Ukraine and the US.

For carers, the coronavirus pandemic made an already difficult situation even harder. Many carers were facing more pressure than ever before as they tried to navigate their usual caring responsibilities with obstacles such as not being able to get to the shop or access their usual respite services. Whilst we have begun to return to some normality, for those who have been self-isolating or shielding, returning to normal life may be challenging and we want to be there to support them and help make their caring journey easier.

Crossroads CEO, Jackie Betteridge, said: ‘We are extremely grateful to the Scheinberg Relief Fund for this gift. This donation will allow Crossroads to provide additional support to carers as they come out of the COVID-19 pandemic and face the challenges this presents. Like many, our charity has faced financial uncertainty over the past few months and this donation will allow us to provide services that will help local carers return to normality and give them the support they need. It will truly make a huge difference to them, and on behalf of Crossroads I would like to express my sincerest thanks to the Fund.